Dr David Ockwell, Global Studies, University of Sussex; Dr Chris Shaw, Sociology, University of Sussex; Dr Lorraine Whitmarsh, Psychology, University of Cardiff; Keith Taylor, Green MEP for South-East England.
What kind of people care about climate change? What is it that motivates their concern? What gets some people hot under the collar about global warming, while others give green issues a frosty reception? Under what circumstances do they care and how can they inspire others to become more mindful of the planet's future?